Download A Whack on the Side of the Head: How You Can Be More by Roger von Oech PDF

By Roger von Oech

This is often the twenty fifth anniversary variation of the creativity vintage by way of Dr. Roger von Oech.

through the years, A WHACK at the aspect OF the top has been praised through company humans, educators, scientists, homemakers, artists, formative years leaders, and plenty of extra. The publication has been stimulating creativity in hundreds of thousands of readers, translated into 11 languages, and utilized in seminars worldwide.

Now Roger von Oech's totally illustrated and up-to-date quantity is full of much more provocative puzzles, anecdotes, routines, metaphors, cartoons, questions, quotations, tales, and assistance designed to systematically holiday via your psychological blocks and free up your brain for inventive considering. This new version will allure a whole new new release of readers with up to date and mind-stretching fabric.

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Additional resources for A Whack on the Side of the Head: How You Can Be More Creative (25th Anniversary Edition)

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People have three brains, not one In Neuro Web Design: What Makes Them Click, I talk about the idea that we really don’t have one brain, we have three. The new brain is the conscious, reasoning, logical brain that we think we know best; the mid-brain is the part that processes emotions; and the old brain is the part that is most interested in your survival. From an evolutionary perspective, the old brain developed first. ” The old brain asks, “can I eat it? can I have sex with it? ” The job of your old brain is to constantly scan the environment and answer the questions “Can I eat it?

For example, players who are new to the game of chess need a lot of little schemata: the first schema might be how to set up the pieces on the board, the second might be how a queen can move, and so on. But expert chess players can pile a lot of information into one schema with ease. They can look at a chessboard in the middle of a game and tell you what some of the starting moves were, the strategies for each player, and what the next move is likely to be. They could certainly recite how to set up the board and how each piece can move.

This is related to the concept of progressive disclosure, discussed earlier in this chapter. If people have to stop and think at each step of a task, they’ll feel that the task is taking too long. The mental processing makes the amount of time seem longer. If your presentation requires too much mental work, then people will think that a lot of time has passed. They will feel that the presentation is taking too long, and they will start to fidget. In order to prevent this, make sure that you have broken up difficult ideas into smaller, easier to understand chunks and that you have activities for people to assimilate the material before adding new information.

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