Download 100 Things Every Presenter Needs to Know About People by Susan Weinschenk PDF

By Susan Weinschenk

Each day world wide hundreds of thousands of displays are given, with thousands of selections striking within the stability for that reason. have you learnt the technological know-how at the back of giving a robust and persuasive presentation? This ebook finds what you want to learn about how humans pay attention, how humans come to a decision, and the way humans react that you should learn how to create extra enticing displays. it doesn't matter what your present ability point, no matter if newbie or polished, this e-book will advisor you to the subsequent point, educating you ways to enhance your supply, stance, eye touch, voice, fabrics, media, message, and speak to to action.

Learn to extend the effectiveness of your individual shows via discovering the solutions to questions like these:
* What grabs and holds realization in the course of a presentation?
* How do you decide the simplest media to use?
* What makes the content material of a presentation stick?
* How do humans react on your voice, posture, and gestures?
* How do humans reply to the circulation of your message?
* How do you encourage humans to take action?
These are only the various questions that the ebook solutions in its deep-dive exploration of what you must find out about humans to create a compelling presentation.

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Extra resources for 100 Things Every Presenter Needs to Know About People

Example text

People have three brains, not one In Neuro Web Design: What Makes Them Click, I talk about the idea that we really don’t have one brain, we have three. The new brain is the conscious, reasoning, logical brain that we think we know best; the mid-brain is the part that processes emotions; and the old brain is the part that is most interested in your survival. From an evolutionary perspective, the old brain developed first. ” The old brain asks, “can I eat it? can I have sex with it? ” The job of your old brain is to constantly scan the environment and answer the questions “Can I eat it?

For example, players who are new to the game of chess need a lot of little schemata: the first schema might be how to set up the pieces on the board, the second might be how a queen can move, and so on. But expert chess players can pile a lot of information into one schema with ease. They can look at a chessboard in the middle of a game and tell you what some of the starting moves were, the strategies for each player, and what the next move is likely to be. They could certainly recite how to set up the board and how each piece can move.

This is related to the concept of progressive disclosure, discussed earlier in this chapter. If people have to stop and think at each step of a task, they’ll feel that the task is taking too long. The mental processing makes the amount of time seem longer. If your presentation requires too much mental work, then people will think that a lot of time has passed. They will feel that the presentation is taking too long, and they will start to fidget. In order to prevent this, make sure that you have broken up difficult ideas into smaller, easier to understand chunks and that you have activities for people to assimilate the material before adding new information.

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